Having a Pinterest business account can provide a significant benefit to your business, helping to drive traffic to your website or better enabling customers to plan for purchases.
Set up a Pinterest business profile for free to access Pinterest Analytics and other tools that help grow your professional presence on Pinterest is essential. Business profiles can be linked to a personal Pinterest account so you can easily switch between business and personal. You can link up to 4 business profiles to a personal Pinterest account.
Adding a new business profile while logged into a personal account will create a linked account. You’ll be able to log in to your business profile with the same login info as your personal account.
Create a Business Profile on your Pinterest Account
- Log in to your personal Pinterest account and click *** in the top right corner
- Click “Add a free business profile”
- Follow the prompts to create your business account:
- Choose a topic that best describes your business
- Interest in advertising?
- Business type, name, email, and website
- You will need to verify this and get a checkmark next to your name to show you’re a legitimate account)
- Claim your Instagram, Etsy, or YouTube accounts
- Download the Pinterest browser button (Do it. It will save you time)
- Copy boards from your personal profile
- NOTE: If your boards are not related to your business I would not recommend adding them to your Pinterest business account as you won’t be targeting people that are interested in your services.
- If you migrate some of your boards, you’ll be taken directly to your new business profile. If not, you’ll be prompted to create your first Pin.
Great job! You now have a Pinterest business account! Lets go ahead and set it up for success.
Pinterest Profile Optimization
- In your profile add a photo of yourself that is clear and crisp. You really should not be using a logo. This helps people can recognize you or your brand.
- Display name: Make it keyword-friendly. Use the name of your blog and the main keywords of what you write about.
- Username: You will want it to be something that links to your brand. This account of mine is for my lifestyle parenting blog call the Irish Twins Momma. My username is IrishTwinsMom11. The boys were born in 2016, but 16 was taken so I used 11 which is my husband’s baseball number.
- About your profile: Give a brief description of your business and add a call to action. You can use Bit.ly to shorten the link because you are only allowed 160 characters.
- Email address: Put your business one. I have been reached out to be business asking for collaboration in reviewing their product. It is definitely worth it.
Pinterest Account Optimization
- Enable Rich Pins
- A Rich Pin is similar to Google rich snippets – it includes HTML text which enables you to include things like product information, real-time pricing and stock information within your pins, meaning potential customers are more likely to click through to your website and buy your products.
- Do not leave your boards to sit where they fall.
- Make sure that when visitors view your profile they always see the most relevant content first. This will be something you’ll need to keep on top of, with regulate rearrangement of your boards for maximum effect.
- Instead of using the automatically selected cover image, pick an image that stands out and shows off your board best.
- Track the content being pinned by other users from your website
- While you’ll naturally want to focus on your own content, don’t forget to monitor what’s being shared by others. This will help you with content creation for future posts.
- When uploading a pin, add a URL that links back to your website
- When you post images to your account, always ensure they link back to the correct/relevant page on your website. It sounds simple, but again, it’s something many forget.
- Optimize your pins for SEO
- Even those of us who optimize our websites for SEO might not automatically think to optimize pins, but it can make a huge difference.
- Use long-tail keywords
- Use hashtags in the descriptions
- If the pinned image is on your site:
- Ensure there is a Pin-it button
- Alt-Text/Image Description is completed as this is the default information that Pinterest will pick up when a visitors pins from your site. They will not change the description, so ensure that you have the right keywords to describe your content.
- Pay close attention to your pin images
- For all your pins, make sure you choose an eye-catching image. It’s important to remember that users will look at this image, and any text on it, before they read your carefully crafted description.
- Make sure the image is clear and any text stands out.
- The size and shape of your pins are also important. Horizontal images work best. Pinterest recommends an aspect ratio of 2:3 with a minimum width of 600 pixels.
- Follow the Pinterest Blog
- While these tips may help you optimize your account today, Pinterest is regularly being updated, bringing new and exciting features. The Pinterest blog is therefore a fantastic resource for all the latest updates, news and information. It’s also full of lots of fantastic inspiration too.
I really hope this helps you optimize your Pinterest account for success. Remember though that you not see a change overnight but in a few months you should see more traffic if using the right keywords to lead your audience to you.
Should you have any questions please do not hesitate to reach out. If you want someone to do this for you please check out my Pinterest packages.