I have been using Pinterest for years. It has always been my go-to when I need ideas or inspiration for DIY, crafts, recipes, gift ideas, life, and so much more. At the time, I had no idea about the real power behind Pinterest before becoming a blogger.
Fast forward to today, I now use Pinterest not only for new ideas, but I use Pinterest to drive traffic to my blog.
Pinterest isn’t a social media platform; it is a search engine. According to Pinterest, as of 2020, “335 million people come to Pinterest every month to find new things to buy, make, and do.” More than anything, Pinterest is preferred by women and most parents.
If you want your content to be viewed by the millions of people who already use Pinterest every single month, then you need to make sure you are sharing high-quality, engaging content.
WHAT IS HIGH-QUALITY, ENGAGING CONTENT?
The pins you create as well as the pins you re-pin from others should have the following:
- Valid URL links and leads to a website that is related to the image
- The pin itself should be easy to read and understand
- Eye Catching – when people are using Pinterest, they scroll fast. So you want to make sure you are sharing and creating content that will catch someone’s eye when they navigate through Pinterest.
- Currently, light and bright is preferred
- Crisp images
- Vertical Images instead of square images (Keeping a 2:3 ratio)
HOW CAN YOUR CONTENT BE VIEWED BY OTHERS?
One way is through your followers. When you share your pins on Pinterest, it will be viewed by your followers. If your followers like the content you are sharing, they will click on it, save it for later, and even re-share it for others to see. If your pins are getting a lot of activity, Pinterest will show it to others more often.
HOW CAN YOU INCREASE YOUR PINTEREST FOLLOWERS?
By pinning every single day. Yes! That is correct.
Pinterest wants to know that you are an active Pinterest user. One way to show Pinterest that you are an active user is to pin every single day. Once Pinterest sees that you are active and sharing fresh content, Pinterest will reward you by showing your Pins and your Account to others in the feed.
I know, lack of time is a problem for many. So on those days, you are strapped with time. You should be able to find 60 seconds a day to grab your phone, open the Pinterest app, and re-pin content already on Pinterest. It can take seconds to save another pin already shared on Pinterest.
Then, for the days you have more time, create some new pins of your content to give fresh images to Pinterest and your Audience.
I HAVE TAILWIND, SO I AM GOOD, RIGHT?
If for some reason, you don’t have 60 seconds every day to jump on the Pinterest App to manually pin, then there is a fantastic company out there that can help, Tailwind. Tailwind is a scheduler program that will pin your pins to Pinterest on the days and times you specify. I always make sure my Tailwind Queue is loaded with at least two weeks’ worth of pins.
By using Tailwind to schedule your pins, Pinterest will see that you are an active pinner. If you don’t have Tailwind, I highly recommend that you check it out.
I’VE BEEN CONSISTENT WITH PINNING EVERY DAY BUT MY FOLLOWERS ARE NOT INCREASING.
If you are pinning every day and a few weeks go by, and you are not seeing an increase in followers or any activity on your pins, then it’s time to figure out why. There could be several reasons why you are not seeing an increase in followers or activity on your Pinterest account, but the main reason may be the content you are sharing.
If you are creating your pins, are you seeing any activity at all on your pins? Are there impressions, saves, or clicks? You can find these stats on your Pinterest pin.
Impressions: is the number of times the pin has been seen.
Clicks: the number of times someone has clicked on the pin
Saves: the number of times someone has saved the pin to one of there boards
I like to measure a pin’s success by the number of clicks it receives. It means someone took the time to click on the image because they wanted to read more. I want to create pins that people click on, especially if it leads them to my blog. It is how I use Pinterest to get traffic to my blog.
I also like to track how many times the pin was saved. It increases the chances of my pins getting viewed by more people and going viral. I don’t focus much on impressions. All this means is how many times the pin was seen on someone’s screen. If the pin is not being saved or clicked on, then impressions mean nothing.
It does take a few days for a pin to get traction on Pinterest. So if a couple of weeks has passed and you are not getting clicks or saves, then you need to evaluate the pin.
HOW DO YOU EVALUATE YOUR CONTENT?
How popular is the topic of the pin?
If the topic is broader with a large following, it should be easier to get more clicks and saves.
If the topic is too specific or doesn’t have a big following, it will be harder to reach your audience since not many people are interested and searching for that topic. So for these topics, it will take longer than a few weeks.
So regardless of what your topic or niche is, if you are not getting any activity, then you need to figure out why people are not engaging in your content.
You should ask yourself the following:
- Is the pin eye-catching?
- Is it easy to read and understand?
- Does it link to a related website?
- Is the website easy to read and understand?
Try creating different versions of the pin that has different images, colors, fonts, and words. Sometimes people are more drawn to one color over another. so I always recommend creating several different pins for the same blog post or affiliate link. (Example: I always create 2 to 3 different pins for a post and share them a day or two apart.)
You need to figure out what your audiences like so you can create content that they will engage in.
Take a look at your Pinterest Analytics, and then you will want to select “overview.” You will see what boards are your most popular, as well as what pins.
ANOTHER WAY TO INCREASE YOUR PINTEREST FOLLOWERS AND TRAFFIC
When it comes to Pinterest, I try to keep my boards that are visible related to my Niche, or you could say relevant to the information that I write about on my blog.
I make a few broad topics boards and then a few more that are more specific—for example, Recipes & Food. You can break that down further into Appetizers, Main Dishes, Desserts, Vegetables, Side Dishes, Gluten-Free, Keto, Paleo, and so many more.
If you look at all my boards as a whole, many boards are not related, but all boards can be connected to my audience in one way or another.
When you have a popular niche or a very narrow niche, try sharing other content that your target audience is interested, but that you can relate to the content you write about. For example: try creating a board for easy dinner recipes and start saving high-quality pins to that board. Someone else will be out there searching for easy dinner recipes, and they find the pin you saved. They loved the recipe so much that they go to your profile because they want to see what other dinner recipes you have. Then they know that you shared a DIY pin, and they love your DIY pin. Since they love the categories you are pinning, they decide to follow you.
So now, you just found a new follower for your DIY content by sharing a pin related to easy dinner recipes. Now you have more time since you made that easy dinner recipe to do that DIY project too.
So when I pin on Pinterest, I always try to pin my niche as well as mix in other content that my target audience will also be interested in.
In conclusion, to gain more Pinterest followers:
Nothing will happen overnight, but if you give it time, you will start to see an increase in your Pinterest followers with consistency and time. Of course, having a lot of followers doesn’t necessarily mean success. The more followers you do have, the more chances you have on getting your content out there and viewed by others.
Comment below and let me know what you struggle with when it comes to Pinterest so I can help you with improving your Pinterest Account.