Basics of Tailwind: Beginners Guide

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Tailwind is a Pinterest partner, and their main goal is to help you grow your Pinterest Business account. They have a ton of statistical information that you can use to maximize your Pinterest traffic. Tailwind enables you to publish pins at peak pinning times through their scheduling tool, which is an asset. While it may seem like just one more thing to manage, it will make your life easier in the long run!

My Story:

In the beginning, I wasn’t using Tailwind on my blog over at The Irish Twins Momma. I kept saying it isn’t that hard to do it yourself, but the more I wrote the more it became challenging to stay on top of it. I invested in Tailwind and it was the best investment ever. It takes me 2 hours or less a week to make sure I have enough in my queue to last the week and then some. Also, I make sure to add my new posts to Tribes and Smart Loops, which you will read about further down. Now my process is more automated and I have more time with my family.

Working mom

Tailwind Scheduling Tool:

Tailwind suggests time slots for you to publish pins. They have obtained this information through tons of statistical data to benefit you!

You do have options on the scheduling, though: Allow Tailwind to do the scheduling, and you have the option to drag and drop pins, should you wish to, in designated spots, or using smart loops.

Smart Loops is a fantastic tool that allows you to add all your pin into different categories known as smart loops. Tailwind will then take those pins and pin them at the most optimal time, and to the boards, you have chosen. The word “loop” is precisely as it sounds; it will keep looping your pins around. 

How to Schedule a Pin:

Head on over to Pinterest and use the Tailwind logo that pops up on the pins when you hover. (See picture below in the corner.)

It allows you to schedule the content to publish through Tailwind. After you find a pin you want to save, it’s simple:

  • You click the logo and follow the prompts on the screen.
  • You will have to select a board to pin to a description, and then you can add it to your queue (schedule for publishing), or you can save to drafts to schedule at a later time.
  • If you decide to save your pins to drafts, you can access them in your Tailwind screen; you can navigate to different locations of your Tailwind account by hovering over the icons on the left-hand side of the screen.

What is Interval Pinning:

Tailwind will allow you to pin at designated intervals. At the bottom of any pin you are about to schedule, you can choose a specific time to publish by clicking on the little clock face, or you can click the big green button and add it to your schedule. In either case, once you have made your selection, Tailwind will handle the rest!

Contrary to popular belief, it’s NOT a big Pinterest “no, no” to duplicate pins. Especially if these pins are popular and drawing a lot of traffic, it can be a good idea to add them again! The key is not to overdo it or overwhelm your viewers with identical content.

Shuffle your Tailwind Queue

A great feature in Tailwind is the ability to shuffle your queue. This might not seem like an essential feature at first glance, but if you’ve ever had to scroll through ten pages of recipes on your feed, you might change your mind!

You can click on any scheduled pin and drag it to a new time slot. If that time slot is filled, Tailwind will automatically bump that pin to a new time slot.

Another easy way to shuffle the queue is with the “Shuffle the Queue” button in the scheduled pins dashboard!

It’s essential to keep your queue from becoming too repetitive as this will look spammy.

Shuffle your pins to keep content new and engaging. Giving your followers lots of excellent content to choose from will keep them active!

Tailwind shuffle and fill in image

Should you have any questions, please do not hesitate to contact me. I hope this helps.

Sincerely,

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19 thoughts on “Basics of Tailwind: Beginners Guide”

  1. Honestly, I kind of gave up on Tailwind after the free trial. However, reading this it seems perhaps there were features I didn’t fully understand. ? May take another look at it. BTW, the new site looks great! ?

  2. I love using all the features of tailwind. It’s great that you point out the benefit of shuffling your pins. Smart loop too, love too how you can keep the pins looping.

  3. Thanks for this post on Tailwind. I have recently hired a VA to do my Tailwind Scheduling … I still design my own pins and do manual pins as well… Once Tailwind was implemented and with the additional manual pinning, my monthly impressions went from 65K to now 375K in 90 days…. It Works!

  4. Not gonna lie, I thought Tailwind was going to be easy. It’s NOT! But I’m glad, because it has sooo much information and usefulness. Thanks for the info!

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